we live in a world of experiences.

on our shiny new website, this new blog is here to entertain, inform, and share highlights and details from our corner of the ever-growing immersive design industry.

this industry has reached a tipping point on a massive global scale.

it’s an exciting convergence of art forms and businesses – experiential entertainment, education, socially conscious work, marketing, and mass media.

from grassroots efforts like Meow Wolf to multi-billion projects like Disney’s new Star Wars lands, it’s all rooted in the same principals that will drive a new generation of entertainment experiences.

just what are these so-called immersive experiences and what makes them so important?

they can be designed to form deep emotional connection, deliver heady intellectual messages – or simply offer pure fun.

they have shown to be powerful and impactful in remarkable ways.

and never before has there been more attention on this type of experience. this is the future of entertainment.

the cultural zeitgeist is focused on the immersive world right now, with the popularity of Westworld and Ready Player One among many, many other examples.

because in immersive experiences, the audience is able to “lose” itself in the story being told.

the audience and the experience itself are inseparable.

interactive, intimate, participatory, engaging, embodied, transformative.

here at pseudonym productions, we are excited to be at the forefront of this inevitable shift in how we interact and engage with entertainment.

we are creating innovative new concepts in immersive entertainment that don’t just dance around what’s popular today, but look far ahead with the industry insight needed to know what will transform entertainment and impactful experiences in the years ahead.

we’re just getting started. thanks for joining us for the ride.